The market has changed. Innovation now is primarily web-based in that the product is us - not a new computer or software.

It's our habits, location, friends, likes, dislikes, health, travel plans, eating habits... Us. We think we're getting Google or Facebook or even Twitter free. Really, they are getting us cheap, and selling us to advertisers at a mighty profit.

They have taken up Steve Jobs quote---"You've got to start with the customer experience and work back to the technology, not the other way around" and changed its meaning in a digital information world.