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'An aphorism, properly stamped and molded, has not been "deciphered" when it has simply been read; rather one has then to begin its interpretation, for which is required an art of interpretation.' -- Nietzsche, 'On the Genealogy of Morals'

going digital « Previous | |Next »
June 15, 2011

The future is digital in photography it is said.

Oleg Novikov had the opportunity to use the Hasselblad H3DII–50 camera system in a three day photographic expedition to Pingyao, Shanxi Province, China. Lucky fellow. Few of us will ever have that opportunity.

NovikovOpingyao02.jpg Oleg Novikov, Pingyao #2, from Poetry of Pingyao

He has also has had the opportunity to use the CFV–39 digital back on his Hasselblad 503CW, which is the only classic mechanical SLR camera that officially is still in production.

To extend the legacy of the system and breathe new life into it in this digital age, as well as allow existing V system users to "go digital" without having to change camera systems, Hasselblad launched the CFV line of digital backs that are specifically designed to fit the aesthetics and functionality of the V system.

NovikovOGansu .jpg Oleg Novikov, Danxia landforms at Zhangye Zhangye, Gansu Province, China

His judgement is that the CFV–39 lives up to the purpose of transforming the classic V series cameras into digital workhorses while retaining the aesthetics of the V system. The CFV–39 successfully extends the legacy of the Hasselblad V system into the domain of digital photography while providing the users of the system with state–of–the–art image quality.

This may be the case, but we are talking about investments of $20, 000---$40,000 to make the transition to digital medium format.

| Posted by Gary Sauer-Thompson at 11:27 PM |