Live Books have done a survey on photographers and blogging. The key findings are:

» Nearly 50% of creative professionals have a blog
» WordPress is the most popular blogging platform with approximately 56% of creative
professionals using WordPress to house their blog
» Nearly 50% of creative professionals believe the trickiest part of setting up a blog is
getting it to look and feel like their websites - a concern that is naturally more prevalent
in the mind of people who ‘get’ branding than the norm
» Of the creative professionals who don’t have a blog, about one-third said it was because
a blog was too much of a time commitment - trust me - we understand!
» Approximately 85% of creative professionals spend less than 3 hours per week creating
and managing content for their blog
» 92% of creative professionals spend less than 3 hours per week planning and promoting
their blog content
» Nearly two-thirds of creative professionals with a blog have seen an increase in traffic to
their website and 42% have received leads from their blog

So blogging as a sales tool rather than a contribution to cultural discourse is the modern style. Culture has been collapsed into the market.