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'An aphorism, properly stamped and molded, has not been "deciphered" when it has simply been read; rather one has then to begin its interpretation, for which is required an art of interpretation.' -- Nietzsche, 'On the Genealogy of Morals'

digital media: it's the social use « Previous | |Next »
September 21, 2009

Eric Harvey in his The Social History of the MP at Pitchfork makes some good points in his analysis of the way that the network – not just the digital – has transformed the way we listen to music. He says that capitalism hasn't gone away but mp3s have severely threatened its habits and rituals within music culture in that the circulation of mp3s through unsanctioned networks reaffirms music as a social process driven by passion, not market logic or copyright. Then we have this:

These changes are part of a social and economic shift that is both revolutionary in scope and potential but also reliant on very traditional ideas of interaction and production. In the 19th century, the Industrial Revolution upended Western societies from their agrarian ways of life, distancing the average person from the means of production, and introduced what would later be called "modernity."

In the late 20th century, the Internet quickly made this phase of communication and economics look quaint and distant. This latest shift-- you can tell your grandkids you lived through it-- opens the possibility to freely create and distribute culture, with the idea of reaching a global audience. Compared to the one-to-many model of last century, the current one, which is still coming into shape, gives us the capacity-- maybe even necessity-- to cheaply and easily collaborate, create, organize, and speak truth to power. Technologically, it's futuristic. In terms of what it might hold for social organization, the roots are pre-modern, even ancient.


He warns us to not get carried away with this emergence of the future of a "convergence culture" from the old industrial music-making though. A lot of forces would have to coalesce for any sort of revolution to happen:

More likely, it will take a while, as it did with radio and the phonograph, for mp3s to stabilize and reach a point where the old ways of doing things learn from the new tools. The mess left by free digital music-- a collapsed industry, a rising generation of kids with a vastly different notion of musical "value" than their parents, a subset of that set with more eclectic tastes than a teenager should be capable of, and a wave of lawsuits that are going to appear increasingly surreal and ridiculous as they fall into history-- is going to take a while to sort out and clean up.
Is this a suggestive map of the way that the publishing industry and photography books is attempting to transform itself in the face of the digital? Harvey's argument is that the social use of digital media is more transformative than the move to the digital itself.
| Posted by Gary Sauer-Thompson at 6:22 PM |