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February 11, 2005
A quote from Deleuze and Guattari's, What is Philosophy:
"Philosophy has not remained unaffected by the general movement that replaced Criique with sales promotion.The simulcrum, the simulation of a packet of noodles, has become the true concept; and the one who packages the product, commodity or work of art has become the philosopher, conceptual persona, or artist. How could philosophy an old person, compete against young executives in a race for the univesal of communication for determining the marketable form of the concept, Merz." pp.10-11
Their answer is well known: philosophy is the creation of concepts.
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