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August 02, 2005
Maybe it is not just a case of modernity being a process of disenchantment, as held by Max Weber and the Frankfurt School. The implications of modernity’s drive to secularize everything and everyone in its path was through a enlightening process of demystifying. Weber designated the modernity's process of demystifying modernity's 'disenchantment'. Nature and society became 'calculable' and commodified for human use.
This disenchantment narrative, some say, leads to a sense of overwhelming sense of negativity. It could be argued that the framework of Marx's political economy (and commodity fetishism?) simply does not take into account the subjective satisfactions and fugitive wonders of consumer society---those small pleasures of consumer society that we secretly enjoy and are a place of enchantment in modern life.
Jane Bennett in The Enchantment of Modern Life: Attachments, Crossings, and Ethics (2001) says that enchantment combines two distinct sensations or moments:
"...on one hand, 'a pleasurable feeling of being charmed [by an] as yet unprocessed experience', as well as, on the other, 'a more unheimlic....feeling of being torn out of one's default sensory---psychic---intellectual disposition'. 'The overall effect of enchantment is a mood of fullness, plenitude or liveliness, a sense of having had one's nerves or circulation or concentration powers tuned up and recharged---a shot in the arm, a fleeting return to childlike excitement about life."
Does consumer society do that? Well it is hard to experience wonder in a world of billboards, television advertising and Hollywood.
How does this affirmation of enhantment arising from the canny wonders of the everyday lead to a better ethical life in a damaged world?
Have we not entered the complex world of pleasure and power in commodity culture? Is not the advertising/publicity industry a massive professional apparatus principally dedicated to both the shaping of individual conduct and the colonization of public discourse?
Let us grant that the small pleasures of consumer society do furnish us with a daily surplus of energy and humour that can go a long way. But to what extent do these fleeting moments of enchantment supersede the critique of the injustices of capitalist society? How do they connect with a damaged ethical life? Not all ethical impulses derive from the positive feelings associated with enchantment and wonder.
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Not only could it be, but it should be. The real issue is how many people can share in those furtive pleasures. As many as possible I hope.
That leaves open the question of how to do it.