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'An aphorism, properly stamped and molded, has not been "deciphered" when it has simply been read; rather one has then to begin its interpretation, for which is required an art of interpretation.' -- Nietzsche, 'On the Genealogy of Morals'

creative industries « Previous | |Next »
December 22, 2008

In Culture, Creativity and Innovation in the Internet Age Alan Freeman argues that Sony, Apple and Nokia are in effect metamorphosing from manufacturing into service industries.

They are at different larval stages, which at least in the case of Sony has already hatched, of a new industrial creature in which manufacturing s an adjunct to, and a feeder of, the production of a service or services. These companies may still be in the business of selling devices. On examination, however, the purpose of the device is seen to be the service to which it provides access, be this domestic entertainment, mobile gaming, peer-to-peer downloads or simply fashionable appearance, in which the device is even called, aptly, an accessory.This metamorphosis is extending across the entire spectrum of consumer goods production, in a kind of postmodern frenzy transforming aesthetics into the holy grail of product design.4 The car designer outranks the engineer; cosmetic pharmaceuticals outweigh the cure of disease; the sale of clothing is ever more indistinguishable from the
fashion market, and scarcely a city centre is left in the world that is not instantly identifiable from iconic buildings procured from globally famous architects.

Thus we have the revolution in service productivity with the culture and creative sector. Freeman argues that the ‘carrier industry’ of a new socioeconomic paradigm, comparable to the clothing industry in the industrial revolution, the
railways in the age of steam, or the car in ‘Fordism’.

| Posted by Gary Sauer-Thompson at 8:53 PM |