In the Pinnochio Theory Steven Shapiro says that:

In the Age of Aesthetics, when we say that something is “history,” we mean not to honor it (as might have been the case in other times and places) but to dismiss it as obsolete and irrelevant. We collect mementos of the past, but we do not take History seriously as a process, or a force, or a source of meaning. It is nothing more than a collection of arbitrary styles. This is the situation that Jameson decries when he describes our world as “a society bereft of all historicity,” in which the collective past has become nothing more than “a vast collection of images, a multitudinous photographic simulacrum.”

We have replaced the old-style, Hegelian logic of history with the (idealized) logic of the market, celebrated by Hayek as a superhuman, cybernetic information-processing mechanism. The past is available to us as a conglomeration of items among which we can pick and choose, and buy, according to our individual “preferences.” The market mechanism defines our possibilities in the present, and colonizes our hopes and dreams for the future; so it’s scarcely surprising that it remakes the past in its own image as well.