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'An aphorism, properly stamped and molded, has not been "deciphered" when it has simply been read; rather one has then to begin its interpretation, for which is required an art of interpretation.' -- Nietzsche, 'On the Genealogy of Morals'

small screens « Previous | |Next »
October 16, 2007

In The Weight of Nightmares: Small Screens Social Space and Representation in Contemporary Capitalism in Situations (Vol 1, No 1) Iván Zatz says that the computer heightens collapse between the public and the private spheres begun with television, further blurring (if not wholly erasing) the structural separation between the social cycle of production and the cycle of social reproduction.

Under this new configuration, a series of hybrid spaces and actions begin to emerge: the home office, the automated teller or the voice mail, the chat room, and, of course, the ethereal cyberspace of the World Wide Web. The rhetorical strategies of postmodernity – pastiche and schizophrenic speech, the hybrid and the simulacrum – continue to, nevertheless, be grounded on specific material practices of space in the contemporary world.

The virtual space of the internet has inevitably become “the place” for the new public sphere of late capitalism. If the screen of the cinema and the television produced a more or less unified field of vision, the computer screen is in fact the quintessential locus of postmodern fragmentation.

Zatz says that:

The computer screen demands flexible consumption, as exemplified by the segmentation of the screen into discrete areas which are dislocated; that is to say, areas which are interdependent but have discrete moments of use, and their order of use is prioritized according the type of tasks that come up, rather than by a socially sanctioned and culturally imposed way of “reading” the screen (i.e., th computer does not require the consumption of the entire screen space as a unity, the way film and tv require). The fragmentation of postmodern culture s given by the fragmentation of experience through material practices of space, such as the material practices of the flexible screen space of the computer.

| Posted by Gary Sauer-Thompson at 7:19 PM |