In The Cultural Turn: Selected Writings on the Postmodern, 1983-1998 Frederic Jameson interprets the visual, or the "image" in Guy Debord's sense of "the final form of commodity reification" as follows:

The image is the commodity today, and that is why it is vain to expect a negation of the logic of commodity production from it, that is why, finally, all beauty today is meretricious and the appeal to it by contemporary pseudo-aestheticism is an ideological maneuver and not a creative resource.

I have briefly looked at the Introduction to the Cinematic Mode of Production over at junk for code (here and here) but the text deserves a closer look in terms of the subject