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'An aphorism, properly stamped and molded, has not been "deciphered" when it has simply been read; rather one has then to begin its interpretation, for which is required an art of interpretation.' -- Nietzsche, 'On the Genealogy of Morals'

a Zizek joke? « Previous | |Next »
May 2, 2006

A quote from someone I've basically stopped reading---Slavoj Zizek. The quote is taken from this article in the London Review of Books about the new hip capitalists who say that we 'can have the global capitalist cake (thrive as entrepreneurs) and eat it (endorse the anti-capitalist causes of social responsibility, ecological concern etc).' He adds:

There is a chocolate-flavoured laxative available on the shelves of US stores which is publicised with the paradoxical injunction: Do you have constipation? Eat more of this chocolate! – i.e. eat more of something that itself causes constipation.

Huh? Chocolate a laxative like prunes? A joke about Madison Ave, food regulation and American consumerism?

Zizek continues and makes a serious point:

The structure of the chocolate laxative can be discerned throughout today’s ideological landscape; it is what makes a figure like Soros so objectionable. He stands for ruthless financial exploitation combined with its counter-agent, humanitarian worry about the catastrophic social consequences of the unbridled market economy. Soros’s daily routine is a lie embodied: half of his working time is devoted to financial speculation, the other half to ‘humanitarian’ activities (financing cultural and democratic activities in post-Communist countries, writing essays and books) which work against the effects of his own speculations. The two faces of Bill Gates are exactly like the two faces of Soros: on the one hand, a cruel businessman, destroying or buying out competitors, aiming at a virtual monopoly; on the other, the great philanthropist who makes a point of saying: ‘What does it serve to have computers if people do not have enough to eat?’

Okay, Bill Gates is similar, is he not? It's a familar contradiction, isn't it: capitalism plus philanthropy.

But where is the psychoanalysis of this antinomy of reason and care? Without that analysis we are left with journalism that simply describes.

| Posted by Gary Sauer-Thompson at 11:16 PM | | Comments (1)
Comments

Comments

The joke is in the product to which Zizek obliquely refers: chocolate-flavored Ex-Lax. Presuming normal chocolate constipates, chocolate Ex-Lax would relieve the symptoms it "ostensibly" (Baudrillard might say "according to simulacral expectation") causes, much in the same way Soros offsets financial rapaciousness with humanitarian activities.